Zarko Lindkvist

CV

Zarko Lindkvist

CV – Zarko Lindkvist

Freelance consultant creating digital growth through data-driven ways of working

👋🏻 Hi! I’m a very curious professional with 10+ years experience in digital, across many industries, as a consultant as well as in-house. I am passionate about business growth, conversion optimization, and creating value for both users and businesses. I am known for having excellent communication skills, a broad skill set, and getting things done.

Contact me at hej@zarko.se

Example clients:

Strengths

E-commerce & Digital sales • Data-driven processes • Agile development • Digital analytics • CRO and AB-testing • KPI frameworks • Business development • Stakeholder management • User experience • Monetization • Roadmaps & Digital strategy • Presentations • Powerpoint • Leadership

Tools

Experience from a wide range of tools, such as suites from Google, Adobe, Microsoft. Quick to learn and utilize different tech stacks.

Industry experience

Travel • Nonprofit Organization • Digital services • TV and streaming • State agency • Automotive • Telecom • Finance

Languages

Swedish (native proficiency) • English (native proficiency) • Bosnian (native proficiency)

👨🏻‍💼 Work experience

Freelance Consultant

2024-02 – Present

  • As a freelance consultant I help companies grow their business and digital channels, through data-driven ways of working and a focus on what really matters and creates value.
  • I am interested in both interim and project assignments.

Growth Manager @ Conversionista

2022-08 ‣ 2024-02

  • As a senior consultant, I had a year-long full-time assignment as Online Sales Manager at Tele2, one of the leading telecom operators in Sweden.
  • Responsibilities: increase sales online, budget and forecasting, sales analysis, merchandising, campaigns, traffic acquisition, affiliate sales, prioritising web development and experiments based on data and aligned to business goals.

Head of Growth @ Valtech

2021-02 ‣ 2022-08

  • As Head of Growth at Valtech, I had a dual role: external client work and internal business development.
  • I helped clients grow their digital business by implementing data-driven ways of working, leading CRO programs and educating stakeholders. Example clients: Kivra, MINI, SJ, Astra Zeneca.
  • Internally at Valtech, I initiated and led the Growth offering. Including business development, recruitment, partnerships, marketing.

Senior Digital Analyst @ Valtech

2019-08 ‣ 2021-02

  • As a Senior Digital Analyst at Valtech, I helped our clients makes sense of their data. My main goal was to present actionable insights that would lead to better decisions, business outcomes and user experience.
  • My work included web analytics, setting up dashboards and creating reports, as well as identifying improvement areas and running AB-tests.
  • Example clients: SVT Play, Cancerfonden, Kivra, Forex, Radiohjälpen.

Online Sales Manager @ Ticket

2017-06 ‣ 2019-07

  • As Online Sales Manager at Ticket, the biggest private travel agency in the Nordics, my responsibility was to grow digital sales. I was responsible for a total of 16 sites, across 3 brands, in 10 European countries.
  • I managed a team of digital specialists reporting directly to me, working with SEO, content management, online merchandising, Marketing Automation, digital analytics and CRO.
  • I was also a Product Owner for the websites and the Marketing Automation platform, managing 3 developers offshore. Working with sprints, requirements, feature development and roadmap planning.

Head of Analytics and Optimization @ Mogul

2016-03 ‣ 2017-06

  • I was Mogul’s first employee within analytics, brought onboard to build and integrate Digital Analytics and CRO to the agencies offering. I introduced new, data- driven and user-centered ways of developing websites, and educated a lot of colleagues and clients in this approach.
  • Additionally, I recruited new analysts, supported the sales team with material and procurement, and was a Product Owner for a Episerver addon called SEO Manager working with sales and product develompent.

Nordic E-Commerce Specialist @ Apollo

2015-04 ‣ 2016-03

Nordic Web Editor @ Apollo

2012-06 ‣ 2015-04

Copywriter @ Servicefinder

2011-08 ‣ 2012-06

👨🏻‍🎓 Education

Rhetorics @ Södertörns högskola

Bachelors Degree, 2006 ‣ 2009

Graphic Design @ Griffith University

Brisbane, Australia, 2005 ‣ 2006